Strategic Meetings Management

On average implementing an SMM program can drive 10-25% savings

CWT Meetings & Events will help you develop a Strategic Meetings Management (SMM) program that delivers high quality meetings, visibility and control of spend, reduced risk and happy attendees. An SMM program is the enterprise-wide management of meetings. It includes strategy, operation and data analysis, always with the overarching goal of creating substantial savings and driving consistent attendee experience.

We bring lots of experience in designing successful local, regional and global programs to share our knowledge with your team to drive sustainable success.



Does this sound familiar? ‘I keep reading about SMM and know we need to do something about it.’ 

Or ‘I’m struggling to prove the ROI value of SMM.’ Easy Our Quick Start Strategy is an easy way to get you up and running with a clear program, fully aligned with your business and clear next steps.


We instantly add value to your SMM program by making it easy to process and reconcile meeting related expenses.

We solve all kinds of problems. Including lack of visibility about spend and missing supplier data. The result is a transparent payment process, data capture and analysis, and standardized processes, aligned with your internal controls and key fiscal objectives.



Just reporting data doesn’t get you far: you need insights and business intelligence. We provides advice.

Show the value of your SMM program to key stakeholders. Our SMM solution includes:

  • Your current data with customized data analytics
  • Gap analysis between where you are now and where you want to be
  • Comprehensive business intelligence strategy
  • Scorecards that engage key stakeholders


With this you’ll be able to find the story within your data.

A policy that supports regulatory requirements, standardized processes and gain operational efficiencies?

Would it help if you could increase the use of preferred suppliers? Our experts have designed and deployed policies for medium to large companies all around the world. We can help you create a customized policy that reflects your specific needs by:

  • Reviewing your existing policies and benchmarking with best-in-class policies
  • Helping you develop your policy based on your objectives and corporate culture
  • Developing a “Life of a Meeting” process map to engage your stakeholders


Your new SMM policy will provide clear direction, making it easy to follow and drive efficiencies and savings. 

Mobilizing stakeholders is key to the success of an SMM program. Are you embarking on an SMM program?

Do you have a program in place but no traction? Do you have a program in place but no traction? Or perhaps you have limited communications experience?Our SMM solutions experts will develop an engagement strategy by:

  • Developing a short and long term engagement plan
  • Delivering a detailed stakeholder map
  • Providing communications templates
  • Working with you to deliver program launch workshops and interactive strategy sessions


By engaging the right people in the right way, you’ll maximize adoption of your SMM program, making it become part of the fabric of how your company operates. 


Contract negotiation and management can be challenging, but we’ve got the experience to sort it.

Our experts will help you develop a process that removes the pain.

  • Development of a suite of contract templates
  • Understanding your objectives around contract and business risks versus rate negotiation
  • Ensuring the processes are controlled, auditable, and designed to maximize leverage and minimize risk


You’ll then have a streamlined contract management process. It’ll be aligned with your company’s risk mitigation strategies and you’ll minimize repetitive contracting. Imagine how much easier life will be.


It can be hard to find strong negotiating positions to drive hotel discounts. But we’re here to help.

Our SMM sourcing experts use our venue sourcing dashboard with real-time data and market summaries to give you an advantage when negotiating.This dashboard has all the information you need:

  • Your history with a specific hotel or in a city
  • Year-on-year hotel comparisons within a market
  • Rate comparisons with CWT M&E benchmarks
  • Seasonal fluctuations to set realistic budget expectations


The result? A better negotiating position to get cheaper rates.




Have a look at how we’ve helped run strategic meetings programs


Want to learn more from other companies 
and what they do?              

Read our report


We have a team of SMM experts who can help 



Do you want to save between 10 to 25%?