SMM specialist

Official job title: Head SMM Solutions and Operations, APAC

Xinling started at CWT Meetings & Events more than three years ago.

She is responsible for processes, service quality, performance and compliance for Strategic Meetings Management accounts in Asia Pacific. This involves ensuring best practices are shared, synergies identified and optimization of opportunities across the SMM business. Alongside this Xinling oversees partnerships with business development and program management experts to design and drive SMM solutions.

Xinling likes to get to the heart of her client’s needs and understand how different corporations work. With her team she collaborates with every client to customize the most effective SMM program that will not only help drive savings, but also meet their corporate objectives.

She feels fortunate to be surrounded by a very capable and strong team of meetings and events experts, each bringing valuable experience to deliver the best service and experience to clients.