With the triple objective of designing a successful event, reducing its environmental impact, and managing all safety protocols, our event planners got started by acting as the main point of contact between the client, speakers, and all the suppliers.
After specific site inspections in potential locations around the region, we quickly identified the client’s headquarters as the safest and most sustainable location to host nine speakers by avoiding the transfers of many across long distances.
Our event designers brainstormed with the client to better understand their goals, attendees, and expectations. It became clear that to reach the client’s objectives, the event needed to stay on the “serious” side with sessions on products and business strategy. It also required a good balance of entertainment and positivity with attendees being apart for so long. We created a future-oriented creative event theme that became the basis for all communications, including digital visuals and presentations. We also put together a care package, fully branded with the event theme, to send to each attendee containing locally sourced gifts and a creative cocktail kit.
To comply with local Covid regulations and receive the certification, our teams reviewed the protocols of every supplier, as well as the client’s ones. We set up new forms and approvals, on-site protocols to limit the risks of infections such as social distancing, individual microphones, and micro-bubbles to avoid mixing different groups.