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Pivoting National Sales Meeting to a Hybrid Event

Success story - snapshot

Industry: Healthcare Company

Service: Hybrid event

Location: Minnesota

Event facts:

  • Provided opportunity for sales and leadership collaboration
  • Developed a creative hybrid event that inspires attendance for each audience type
  • One main stage, 5 regional hubs
  • 600 attendees
  • 50% savings


  • Originally scheduled as a 3.5-day meeting for sales leaders
  • With COVID-19 guidelines limiting event sizes in the host state of Minnesota, client wanted other solutions to bring the sales team together
  • As the pandemic continues to unfold, we consulted with the client to convert the annual event to a hybrid meeting


  • Hosted a 2-day hybrid meeting, broadcasting from the main stage to regional hubs with virtual accessibility
  • Developed an extensive mobile app to encourage engagement and networking
  • Mailed gift bags to all attendees before event to increase excitement


  • More than 600 attendees joined the meeting in-person and digitally
  • Livestreamed from one main stage and 5 regional hubs
  • Mobile app engagement was huge success with attendees sharing photos on the social wall before and during the event
  • 50% year-over-year savings from previous in-person event

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