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Roadshow to target key educational players

Case Study


Industry: Technology: software, services, devices, and solutions

Service: A 20-venue, nationwide roadshow

Location: France


A worldwide leader in software, services, devices, and solutions engaged CWT Meetings & Events to design and organize a roadshow at more than 20 locations throughout France. The technology company wanted to highlight its full range of content to key academic personnel, and attract potential end users in addition to decision-makers.


With defined objectives and a clear target audience in mind, this technology client needed an experienced agency that could handle the complex logistical needs of a nationwide, 20-venue roadshow.



Collaborating with France’s Ministry of Education, CWT Meetings & Events sourced more than 20 venues within the academic domain for the roadshow. For the technical workshops, exhibition and conference, the team created innovative, adaptable three-part information booths. Rather impressively, everything fit into one cargo truck that transported it nationwide.

CWT Meetings & Events handled all event promotions, logistics, registration processes, graphic design, and event-specific websites and even secured a former French prime minister to attend.


CWT Meetings & Events delivered on its promises with an innovative and versatile solution. As well as managing the roadshow’s complex logistics, CWT Meetings & Events provided superior reporting and communication, further strengthening the relationship with the client.

The corporate events manager and stakeholders felt confident they had chosen the right agency because the event achieved their objectives. Attracting 2,000 total attendees, the roadshow successfully promoted the technology leader’s assets to a key target audience. The client went on to renew the event commitment for the following year.

Quick facts

  • Complex 20-venue logistics managed to perfection
  • Created innovative booths that adapted to different venues
  • Superior reporting and communication strengthened the relationship with the client

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