CWT Meetings & Events collaborated with a major consumer technology provider, taking their mature strategic meetings management program to the next level. With a high adoption and customer satisfaction rates, they wanted to find a way to provide a consultative experience for their customers. Stakeholders felt planning services declined due to labor-intensive processes and the rigid policy.
The requirements of the transformation included interviewing key stakeholders and understanding the pain points of developing a successful SMM program. Also, keeping up with the constant changes, inspiring consumers, driving strategic value and reorganizing teams.