CWT Meetings & Events collaborated with a major consumer technology provider, to simplify their needs. Using their current strategic meetings management program which enables the customer to achieve their business objectives, we fine-tuned it to provide better performance.
The client wanted their existing program to become seamless through everyday tasks such as planning meetings, sourcing venues, managing suppliers, signing contracts, organizing teams for effective impact and more. In order to do so, key stakeholders were interviewed to understand the current pain points of the program and where adjustments were required to develop it further. Overall, the client requires a program that drives strategic value.