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Culture club: Creating memorable experiences to reward top performers

Case Study


Industry: Major insurance provider

Service: Creating a memorable experience for the 150 top ranked insurance brokers

Location: Madrid, Spain


CWT Meetings & Events Brazil were given the opportunity to plan an incentive event for one of Brazil’s largest worldwide insurance company, to Madrid, Spain. Even with the event complexities and challenges presented, CWT M&E executed a flawless event, receiving extensive accolades from the customer.

The requirements were to provide a seamless digital experience with email invitations, online registration and a customized mobile app for the event.

In addition, transport all 260 attendees from various locations around Brazil to Sao Paulo – the hub for international airlines before traveling on to Madrid, Spain.

The client requested CWT Meetings & Events to deliver a memorable experience through numerous Spanish activities, gala and award dinners while adding in a few unexpected surprises throughout and keeping costs within budget.


"The challenge was to deliver a creative, unique experience, differentiating from a traditional leisure trip that any employee could have if traveling on their own. We showcased our talent throughout the incentive trip tailored specifically to the client" said Rodrigo Botono, Sales Manager, Brazil, CWT M&E.

Additional challenges arose when event’s key contact left the company, and certain internal changes caused setbacks.


The CWT M&E Brazil team connected with CWT M&E Spain team in order to brainstorm ways to deliver amazing experiences to 260 attendees. Delivering cost savings at show stopping venues through existing supplier relationships and negotiating costs to stay within budget.

The group were gasping with joy throughout the incentive travel experience -- from the moment they arrived, to the gifts they received throughout the event, the awards dinner and the exhilarating activities, such as historical tours, traditional Spanish dancing and awards dinners serving traditional Spanish dishes too.



The attendees were astonished at every step of the way. The attention to detail throughout the event made the event exceptional, and the traditional activities provided them a unique Spanish experience leaving them with unforgettable memories from Madrid.

Quick facts

  • 100% rated the trip overall as “good” or “excellent”
  • 98% said the gala dinner event was “good” or “excellent”
  • Every participant said the event agenda was “good” or “excellent”
  • CWT M&E scored 97% at “excellent” or “good” for general assistance, communications and coordination


“I would like to thank the organizers at CWT M&E for this astounding event. It allowed me to experience an unforgettable journey with vast amounts of culture, and local flavors which tickled my tastebuds in Madrid. It’s these moments I’ll be taking home with me." - Participant

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