Once upon a time, the term foodie was associated with high culture and an elite fortunate enough to eat Michelin Starred chef-d’oeuvres while the rest of us ate cold sandwiches.
But the frenzy for fine cooking has seen dramatic growth and democratization on a global scale. While Gen Xers have embraced the trend with fervor, millennials have made of it a true religion and are using social media to apostolate obscure kombucha brands, Peruvian small plates and artful acai bowls. They’re flocking to cooking classes thanks to the likes of AirBnB Experiences and demanding food that caters to specific diets. The research firm Mintel reports a 92% rise in vegan products globally since 2014.
We are also spending a good portion of our earnings on dining experiences so when it comes to events, it’s no wonder our expectations are higher than ever before.
As reported in our M&E trends report, 2019 will be all about the attendee experience. If you’re an event organizer, you won’t be able to get away with bland buffets and prawn cocktail anymore.
Be fearless and invest time and money on thinking about food and beverage. Build imaginative and mouth-watering menus that will delight your audience. If things go haywire, at least they will remember the great food and you will get priceless Instagram likes out of your event.
Here are some tips you might want to consider if you want to be successful in catering for a foodie generation:
Blog author: Paz Martos, Managing Director Spain, CWT Meetings & Events.