I am going to start stating the obvious: The way businesses operate has changed since the pandemic. Crazy right? Not really - these changes were felt in all industries, all over the world. In our world, this fundamentally changed the core of how we met.
In the space of just over two years, we went from meeting in person, to meeting entirely remotely, to where we are now. Many, including myself, predicted that the hybrid meeting was here to stay for months if not years to come. Amid the tsunami of demand, we are seeing what may be most surprising: the sudden decrease in demand for virtual and hybrid meetings. The human need to connect – live and face to face – is so strong that 99%+ of the meetings we are supporting are in fact fully face to face. Given this reality and the unprecedented pace stressing the ecosystem of meetings & events, we need new strategies and a new approach.
This begs the question: how can you better manage your meetings in this post pandemic world to benefit your business? I sat down with two members of my dream team, Amy Harris, Global Director, Client Strategy and SMM (Strategic Meetings Management) Center of Excellence, and Ami Mayfield, Senior Director, Global Customer Management, to answer exactly this.
Focusing on these strategies will start your company on the path to what we call Total Meetings Management. This is an approach that means you align and manage all your meetings under one strategy to optimize cost reductions, buying power, risk mitigation, and to drive efficiencies. Through this approach, your stakeholders move from managed/engaged to true advocates supporting greater adoption and next level conversions truly optimizing your company’s investment in meetings & events.