While many know Berlin as the hipster capital of the world, it’s fast becoming the must-visit destination for business travel and events. Offering an enticing fusion of state-of-the-art facilities, world-class dining and entertainment, and the city’s unmistakable creative energy, the rough diamond of Germany is now attracting a new kind of traveller. Look around the city, and you’ll see the newly-instated head offices of corporate and investment companies, and slick tech startups interspersed with independent cafes and gritty street art.
People from all over the globe are drawn to this unique city, from business travelers to long weekend leisure tourists, to those looking to migrate to the capital - thanks to its fun vibe and excellent quality of life. Who wouldn’t want to call Berlin home?
Berlin’s economic boom has resulted in an influx of business activity, including an increase in the amount of forward-thinking and modern Meetings & Events venues available. For example, the freshest take on hotel and Events and Meeting spaces in Europe can be found at the award-winning, innovative nhow Hotel.
nhow is a 304 bedroom hotel, located in the hub of Friedrichshain and Kreuzberg, nestled amongst some of the city’s most famous landmarks including the Berlin Wall Memorial. The vista is best appreciated at night - from the hotel’s rooftop restaurant, which boasts panoramic views of the skyline as well as world-class cuisine. Interior architect Karim Rashid has creatively designed modern Meetings and Events spaces, with seven large conference rooms which can accommodate up to 750 participants, making it ideal for all manner of business seminars, events and presentations.
For guests, exclusive entry onto the sun terrace allows you to witness the most extraordinary apricot and fire red sunsets. It is easily accessible from the conference rooms too, making it an ideal venue for photoshoots, fashion shows and evening gala dinners.
Group dinners are also an ideal way to connect with your team and build a desirable relationship with co-workers. Berlin offers a large range of distinctive restaurants serving up mouth-watering food. Tausend restaurant offers a quirky experience with its unmarked door, subtly lit bar, casual dress code, and live music and intriguing Ibero-American cuisine. It’s known to be a celebrity hotspot, where Leonardo DiCaprio is often spotted. Berlin’s favorite steak house, Pauly Saal is an elegant, upscale restaurant serving quintessential German cuisine with a gorgeous terrace and contemporary art - summing up Berlin’s aura.
Beyond the fantastic business conditions, there is famous yet tragic German history where you can find cultured buildings staring you in the face at every turn. These legendary sights reflect the key periods of the capital. The best way to see the city is by bike with the wind blowing through your hair and the neutral climate making it the prime conditions to sightsee in the city on two wheels. If you want a more of a Berliner style experience, hop on a Segway or into a mini hot rod, there is something for everyone. For art lovers, Berlin is where you can find some of the most eccentric pieces of graffiti painted on the sides of buildings in particular in the East Side Gallery and street-side artwork, including hundreds of galleries and museums. Berggruen museum which is home to some of Picasso’s finest work and the Boros Collection – a contemporary art collection housed in a World War II bunker.
Other major landmarks that should not be missed include Brandenburg Gate, Unter den Linden, Old Jewish quarter and Checkpoint Charlie.
What are you waiting for? We think it is time to plan your next event in Berlin!
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He recommends Café Moskau for an event, a striking conference center with space for 2,400 participants, having recently attended the prestigious Skift Global Forum Europe, known as the ‘Ted Talks of Travel’ held there. “Alternatively, head over to the uber cool, The Store, Berlin for a late morning coffee and creative meeting before lunching at Cecconis across the hall” - you can’t argue with his recommendations!