- Focus on the ‘Why’ – Set clear objectives from the start and use them to define your budget and put a major emphasis on attendee engagement
- Budget – Always start with the value the meeting or event can generate.
- Attendee experience – Make the whole process as simple as possible.
- Technology – Technology must make conversations easier, be user-friendly and improve the attendee experience.
- Safety and security – Plan your security in line with the amount of risk in each situation.