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Boosting morale with a green theme

Case Study


Industry: Pharmaceutical

Service: Virtual event with a green theme

Location: Italy


A renowned pharma company wanted to organize a two-day internal event for 90 employees. As the pandemic limited travel, we suggested a virtual event with an emphasis on sustainability. After a long time without face-to-face contact, the aim of the event was to create an opportunity to reconnect as a team, reinforce company engagement and plan a future together. Despite the distance, it should convey a message of unity.


CWT Meetings & Events designed a virtual event that included a plenary and separate sessions, where the company shared recent results and updates from across the business. It concluded with a team building exercise that would remotely unite attendees over a common passion—food. A virtual cooking class tailored to them and based on sustainable values.

Attendees received a “mystery box” of ingredients to prepare a three course meal simultaneously with chef Luca Marchini, from his restaurant kitchen l'Erba del Re in Modena. Ingredients were seasonal, organic products, locally farmed and some coming from the chef’s garden. Containers and posting materials were made of recyclable packaging. The chef used only glass and porcelain dishes and no disposable materials.

Event planning was 100% paper free. All participants were asked about eating habits and food intolerances. The gluten free menu designed was further adapted to other needs, including lactose intolerants. To create some atmosphere, together with the box of ingredients, they received 100% cotton apron and chef’s hats made in Italy.


The cooking class created a team spirit. Highlighting the similarities between working as a team to what happens in a kitchen. All ingredients mixed together led to the success of the dish. In the corporate world, the skills and experiences of the employees, united together, lead to achieving a common goal.

Quick facts

  • Strengthened team camaraderie
  • Aligned with company sustainable objectives
  • Boosted employees’ morale during the pandemic
  • Officially certified ISO 20121 Sustainable event by TUV Rheinland certifier

The menu

Some of you may be curious to know what they actually cooked...

First course:
Spiced potato soup with shallots and vegetables

Main course:
Lemon infused risotto with tomatoes and spinach

Chocolate cake with spiced custard

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