A leading vehicle rental provider was looking to shake up its annual conference for licensees in Latin America and the Caribbean (LAC). Previously the group ran two separate conferences for its premium and budget brands. It wanted to blend the events to create one harmonious conference, delivering efficiencies and cementing relationships.
CWT Meetings and Events had provided end-to-end management of the group’s annual conferences for EMEA licensees for several years, including successfully changing the format from separate events to a joint one. Following this, the group appointed CWT M&E to take up the reigns in LAC for the first time and create a blended, four-day conference for 150 delegates in June 2017.
The location of the conference changes each year, determined by the ability of a country’s licensees to host the event and the country’s accessibility to others. The Dominican Republic was chosen this time.
The aim of the annual conference is to bring licensees together to meet with the senior leadership team, share best practice, discuss goals, reward performance and promote teamwork.