High-touch service requirements and complex logistics were the name of the game for this international agriculture specialist, resulting in an efficient, bespoke group travel solution.
When a subsidiary of an international agricultural corporation felt its high-profile incentive program had outgrown its incumbent agency, it looked for a solution that met its extensive logistical requirements.
The seed and crop protection business needed an agency capable of handling numerous registrations in a timely fashion, while maintaining high-touch service levels.
The agricultural products and services company chose CWT Meetings & Events (CWT) for its unique ability to handle the estimated volume, provide detailed reports and incorporate a vacation option directly into the booking process.
To meet the high customer service requirements the team ensured every attendee’s booking experience was personal and processed registrations into full itineraries within three business days.
CWT also incorporated two arrival and departure tools to improve reporting — one of which was proprietary.
The agribusiness subsidiary received crucial program insight through enhanced reporting on schedule changes, spending, and arrivals and departures.
The resulting success strengthened CWT Meetings & Events’ relationship with the subsidiary and the parent company. In fact, the client renewed the engagement for two subsequent years and expanded the program to include additional corporate groups from the parent company.
In three years, the program grew from 2,800 to 3,700 guests traveling to global destinations. CWT’s tailored, integrated travel solution continued to meet the expanding program’s needs and surpass requirements.
SERVICE: Group travel and logistics for growing incentive program
EVENT BUDGET: Combined group air program expenditures of US$6 million
RESULTS AT A GLANCE
Consistently turned registrations into confirmed itineraries within 72 hours
Expanded program by 900 travelers from first to third year due to client trust and satisfaction
Surpassed the client’s requirements, including high-touch customer service, integrated leisure booking, logistics management, consolidated billing and reporting