For a client that is committed to maintaining high standards and premium products we had to pull out all the stops to produce a decadent chocolate-themed adventure in the heart of Peru.
A renowned French chocolatier wanted to take 60 employees and pastry chef/confectioner clients on a journey into the heart of artisanal chocolate production country—Peru. The once-in-a-lifetime experience aimed to reinforce employees’ company pride, build business-to-business client loyalty and create camaraderie among all involved.
CWT Meetings & Events designed an incentive trip that would unite attendees over a common passion—chocolate— and offer educational and teambuilding opportunities.
At the La Quemazon cacao cooperative, attendees learned about farming from the people who cultivate the cocoa used in the chocolatier’s products.
The group later spent time relaxing and exploring the ancient ruins of Machu Picchu, the Incan capital of Cuzco, the Sacred Valley of the Incas and the historic capital of Lima.
The incentive trip accomplished the client’s objectives: it strengthened the company’s brand image and loyalty with clients, who saw the quality of its raw ingredients firsthand. It also enhanced employees’ relationships with those clients and growers, while reinforcing their company pride. With that kind of dedication, it’s no surprise that the French chocolatier ranks among the 20 best workplaces with more than 500 employees.
Lastly, the trip earned CWT Meetings & Events two prestigious Les Grands Prix KRéA awards for best incentive trip.
INDUSTRY: Artisanal chocolate and cocoa production
SERVICE: Incentive trip
EVENT BUDGET: Undisclosed
RESULTS AT A GLANCE
Strengthened corporate image as a renowned chocolate authority
Increased client loyalty by providing a firsthand look at the origins of its raw ingredients
Boosted employees’ knowledge and company pride through a once-in-a lifetime experience
Created unique teambuilding opportunities and long-lasting camaraderie among attendees
Earned two Les Grands Prix KRéA awards for best incentive trip