Un triunfo muy dulce - CWT Meetings & Events se hace con un prestigioso galardón gracias al incentivo organizado para una marca de chocolate

MADRID | 23 de ABRIL de 2015


CWT Meetings & Events, la división de reuniones y eventos de CWT, ha sido galardonada en las categorías Mejor Incentivo (votación pública) y Mejor Incentivo (votación del jurado) en los prestigiosos premios Grands Prix KRéA 2015.

CWT Meetings & Events France Francia se alzó con los galardones gracias a un viaje de incentivo a Perú para 60 personas que organizó para la famosa marca de chocolate francesa Valrhona.

El viaje permitió a los asistentes conocer a los responsables del cultivo del cacao que se utiliza para elaborar los productos de Valrhona. Durante dos días, todos los integrantes de la cadena de manufactura –agricultores, empleados y maestros chocolateros- se reunieron para compartir su pasión por la elaboración del chocolate. A este encuentro le siguieron tres días de viaje explorando las maravillas de Perú.

"Estamos encantados de haber ganado un premio tan prestigioso, señaló Floyd Widener, vicepresidente sénior deCWT Meetings & Events. "Los galardones reconocen nuestro compromiso a la hora de construir eventos creativos que proporcionen a los asistentes una experiencia única y excedan las expectativas de nuestros clientes."

Los premios Grand Prix KRéAestán organizados por la revista francesa Meet-In y los galardones se otorgan en función de los resultados de una votación online en la que participan los lectores de la publicación y la valoración de un jurado compuesto por expertos en el campo de las reuniones y eventos.

Acerca de CWT Meetings & Events

CWT Meetings & Events es la división de reuniones y eventos de CWT, empresa líder mundial en gestión de viajes y reuniones.

En CWT Meetings & Events las ideas se traducen en resultados. Somos una agencia global de reuniones y eventos con una experiencia incomparable y proporcionamos una gestión estratégica de reuniones y eventos innovadora, efectiva y de principio a fin. Con más de 1400 especialistas repartidos en 68 países, nuestro experto conocimiento local está respaldado por nuestros recursos globales.

Estamos a la cabeza del sector en materia de innovación aplicada a la gestión estratégica de reuniones y organizamos anualmente más de 33 000 eventos de alta calidad para nuestros clientes pertenecientes a sectores diversos. Nuestro creativo saber hacer nos ayuda a ofrecer un aprovisionamiento de localizaciones innovador y creativo para los eventos. Nuestra experiencia en logística nos permite ayudar a nuestros clientes en materia de reserva de viajes en grupo, cumplimiento, logística y, al mismo tiempo, ahorros.

Para más información acerca de CWT Meetings & Events, por favor visita nuestra página web o síguenos en Twitter.


Contacto de prensa
Sandra Lastra, Responsable de Comunicación
+34 91 540 91 46 (fijo)
+34 647 30 25 87 (móvil)

Sweet Success - CWT Meetings & Events Wins Prestigious Awards for Chocolate Brand Incentive

CWT Meetings & Events, the meetings and events division of CWT, has been awarded two titles – Best Incentive (public vote) and Best Incentive (jury vote) – at the prestigious Grands Prix KRéA 2015.

CWT Meetings & Events France won the awards, for an incentive that took 60 participants from famous French chocolate brand Valrhona to Peru.

The trip saw attendees meet the people responsible for cultivating the cocoa used in Valrhona’s products. For two days, the entire chocolate manufacturing chain, from farmers, to employees and confectioners, assembled to share their passion for chocolate-making, followed by three days exploring the wonders of Peru.

"We are thrilled to have won two such prestigious awards,"said Floyd Widener, senior vice president, CWT Meetings & Events. "The awards reflect our commitment to building creative events that give attendees valuable experiences and exceed our clients’ expectations."

The Grand Prix KRéA is run by magazine Meet-In, with winners chosen through an online vote by readers of the publication and a jury of events and meeting experts.

About CWT Meetings & Events

CWT Meetings & Events is the meetings & events division of CWT business portfolio, the world’s leading business travel and meetings management company.

CWT Meetings & Events
 is where ideas meet results. We are a global, full-service meetings and events agency with unparalleled experience, providing innovative, effective end-to-end strategic meetings and event management. With over 1,400 event specialists across over 68 countries, our expert local knowledge is backed up by our global resources.

We are driving industry-leading innovation in strategic meetings management and delivering over 35,000 creative, high-quality events for customers from all industry sectors each year. Our creative know-how helps us to deliver events with creative and innovative venue sourcing, while with our logistics expertise, we help clients with group travel, compliance, logistics, and at the same time save them money.

For more information about CWT Meetings & Events, please visit our website or follow us on Twitter.


Media Contact
Fredrika Rylander, CWT Global Media Relations
+ 41 79 205 23 47






CWT/BTN Group Research: 96% Rank Strategic Meetings Management As Successful



Companies that have implemented a program for the strategic management of meetings say their programs are successful, though they also say there is still more work to do. The key benefits of an SMM program are greater transparency of spend, cost reductions, improved compliance, risk mitigation and, ultimately, improved effectiveness of their meetings and events. This is according to a new global study, released today by CWT and The BTN Group.


Driving Success in Strategic Meetings Managementbased on both quantitative and qualitative research, highlights the clear benefits of strategic meetings management (SMM) programs. However, it also shows that the market remains immature.


More than half of the respondents said they had made 10 percent savings from their SMM program, with a further 17 percent of respondents saving more than 15 percent.


The research found that many factors go into the make-up of a strategic meetings management program, making each one unique. There is a perception that the lack of a standard is because SMM is complex. However, SMM programs are in fact ultimately flexible and are tailored to each company’s specific requirements. Over 60 percent of the survey respondents outsource an element of their SMM program, be it tactical support or consulting services for example, which also helps simplify the path to success.


Kari Wendel, Senior Director of Global SMM Strategy & Solutions at CWT’s CWT Meetings & Events line of business, said, “What we found is that practically everyone who runs a strategic meetings management program defines their program as successful. All the experts agreed that a strategic meetings management program doesn’t have to be complicated and the returns can come very quickly. The advice that emerged from our research is that if you’re starting out, it’s a question of keeping it simple and focusing on strategy: tactical implementation will follow quickly. Don’t be too ambitious to begin with, demonstrate value and then grow. And the absolute key is to identify your stakeholders early on and get their buy-in.”


While there are many components to SMM, strategies typically start with centralized sourcing and contracting of hotel suppliers. This is where much of the cost transparency and saving arises. The study showed that cost transparency and reduction is seen as the most important success metric, followed by attendee and sponsor satisfaction and regulatory compliance.


One of the main barriers to implementing an SMM program is volume: a significant number of survey respondents felt they did not have enough meetings to justify a program. However, the benefits can be realized by companies that spend as little at US$1 million on meetings each year. Over 70 percent of respondents with a program are looking to expand it, clearly demonstrating the value of SMM programs.


Cindy Fisher, Vice President of CWT Meetings & Events at CWT, said, “We also looked to the future and found that there will be integration of SMM programs with marketing and events programs. Continuing industry consolidation is also going to have an impact. Bigger hotel groups, for example, will make it harder for companies without a strategic approach to negotiate good rates, or even perhaps secure space. What is abundantly clear is that an SMM program is rapidly becoming a necessity.”


CWT and The BTN Group interviewed with more than 20 travel and meetings management experts and SMM professionals. In addition, 246 meetings planning professionals, from multiple regions of the world, completed an online survey.


Discover or download the report Driving Success in Strategic Meetings Management now.



About CWT
CWT is a global leader specialized in managing business travel and meetings and events. CWT serves companies, government institutions and non-governmental organizations of all sizes in more than 150 countries and territories. By leveraging both the expertise of its people and leading-edge technology, CWT helps clients derive the greatest value from their travel program in terms of savings, service, security and sustainability. The company is also committed to providing best-in-class service and assistance to travelers. In 2015, sales volume for wholly owned operations and joint ventures totaled US$24.2 billion. As part of its commitment to responsible business, CWT is a signatory of the United Nations Global Compact Ten Principles.

For more information about CWT, please visit our global website Follow us on Twitter @CarlsonWagonlit


Media Contact

Fredrika RylanderCWT Global Media Relations
+ 41 79 205 23 47