Strategic Meetings Management

On average implementing an SMM program can drive 10-25% savings

CWT Meetings & Events will help you develop a Strategic Meetings Management (SMM) program that delivers high quality meetings, visibility and control of spend, reduced risk and happy attendees.

An SMM program is the enterprise-wide management of meetings. It includes strategy, operation and data analysis, always with the overarching goal of creating substantial savings and driving consistent attendee experience.

We bring lots of experience in designing successful local, regional and global programs to share our knowledge with your team to drive sustainable success.





Have a look at how we’ve helped run strategic meetings programs


Want to learn more from other companies 
and what they do?              

Read our report